Content marketing

Targeted Content for Your Audience

Promote your content to meet the needs of your customers and drive business to your brand. We develop a solid content strategy based on insights taken from market research, customer behavior analysis, and competitors in order to shape a unique campaign across different marketing channels. We work with you to put your message across to the public.

Brand-Focused Content

Integrate your business values into a compelling content to reach larger audience

Engaging User Experience

Curate content tailored to users behaviour and needs towards your products and services

Diversifying content with impactful designs

Build an immersive experience through dynamic content across platforms and devices

Competitors Analysis & Evaluation

Analyse different strategies used by competitors for better understanding of tackling the market

Shoppable content

Elevate user journey with interactive content that serves products and services selections for their needs

Our Content Marketing Process

Define Campaign Goals and Objectives

Determine the goals to achieve from the content marketing campaign

Content Audit and Research

Conduct a content analysis from brand and competitors in the same field to identify publishing patterns

Curate High Quality Content and Marketing Plan

Create unique content and structure a holistic marketing plan to reach potential customers

Content Distribution to All Marketing Channels

Distribute content targeted to each channel to reach potential customers

Monitor Performance and Apply Improvements

Analyse campaign performance, create extensive report and provide recommendations for improvements

Frequently Asked Questions

What is content marketing?

Content marketing is a strategic process that involves creating and distributing high-quality content to attract and engage a specific target audience. Content marketing aims to make customer engagement by providing useful information or entertainment to the audience, thereby building trust and credibility with potential customers.

Is content marketing the same as digital marketing?

No, content marketing is a key component of a digital marketing strategy as focuses on creating and distributing said content to attract and engage a target audience. Meanwhile, digital marketing is a medium for content marketing to create and distribute its materials using digital-based platforms such as search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, and display advertising. They share the same goal of wanting to reach and engage with an audience.

What are examples of content marketing?

Content marketing can take various forms depending on your industry, target audience, and marketing goals. The key is to create valuable, relevant, and engaging content that aligns with your brand and resonates with your audience.

Some content examples commonly used to build brand visibility and cultivate engagements:

Blog Articles
Videos
Infographics
Social Media Content
E-books and White Papers
Podcasts
Webinars and Online Events
Email Newsletters
Case Studies
User-Generated Content

Why use content management systems?

Content marketing services can provide expertise, resources, and strategic guidance to help you create, distribute, and optimize your content effectively. They can enhance your brand’s visibility, engage your audience, drive traffic, and ultimately contribute to your business growth and success.

Companies with limited resources to plan and execute might miss this opportunity to build their brand, hence why companies like Morph Digital offers content marketing services to all types of businesses.

Which industry needs content marketing?

Content marketing applies to various industries regardless of scale. The key difference is identifying your target audience, understanding their needs and interests, and developing content that provides value, educates, entertains, or solves their problems within your industry’s context.

Some examples of industries that benefit highly from strategic content marketing:

E-commerce and Retail
Technology and Software
Healthcare and Wellness
Financial Services
Travel and Hospitality
Real Estate
Education and E-learning
Nonprofit and Cause-based Organizations