Advertising & media buy
Precise Decision, Incremental ROI
Leveraging insight-led and industry expertise from various analytical platforms, advertising and media buy services helps your business reach your target audience effectively. To relay the message that constitutes traffic or conversion in return, we conduct comprehensive market research, audience targeting, creative development, media planning and buying, and campaign analysis. We optimise the media budgets strategically and generate measurable results for your campaigns. Our uniquely crafted advertisement strategy is based on the individual channels and goals you wish to pursue.
Conventional Ads
Captivating audio visual ads from television and radio to offline channels and mediums including print ads and public relations
Social Display Ads
Eye-catching ads to highlight your brand above the crowd in major social media feeds
Livestream Ads
Engage directly with audience through online events and interactive messaging
Shoppable Ads
Craftly curated ads to directly engage audiences to purchase product/services with just one click
Augmented Reality Ads
Immersive ads blending the digital and the real world to create a lasting brand impression
Recommendation Ads
Guide your audience further in your buyer’s journey through recommendation ads based on their preferences and behaviors online
Influencer Marketing
Partnership with valuable talent to generate higher reach from new audiences in the market
Content Marketing
Diversify ways to promote brand/products through online and offline channel
Data Management & Insights
Extensive data collection process to provide analysis and insights for future advertising campaigns
Our Channels
Our Advertising & Media Buy Process
Define Campaign Objectives
Define campaign objectives and business expectations
Define Campaign Objectives
Define campaign objectives and business expectations
Content and Media Curation
Craft unique content and media copy aligns with campaign objectives
Campaign Launch
Execute each assets to go live on carefully selected channel, time and date for higher engagement rates
Monitor, Analysis and Report
Oversee performance of each channels with in-depth analysis to measure results and insights for reporting
Frequently Asked Questions
What is media buying in advertising?
Media buying in advertising refers to negotiating and purchasing media space or airtime for clients to display their advertisement to maximise the impact and optimal exposure of the client’s message. It involves selecting the appropriate media channels and optimising the placement and timing of ads to reach the target audience effectively.
What is the relationship between advertising and media?
An advertisement persuades individuals to purchase a product or service, while media refers to how promotions are communicated to a large audience. Examples of media include newspapers, magazines, posters, banners, television, radio, and the Internet.
What does a media buying company like Morph Digital do?
Media Buyers are responsible for bargaining and acquiring media space and client airtime. These acquisitions are guided by carefully crafted media plans designed to reach the client’s desired audience effectively, ensuring optimal placement, timing, and budget management.