Email marketing
Amplify Reach with Precision Messaging
Grow engagement rates with targeted messaging to nurture customer relationships and drive results. Uniquely designed visuals and descriptive content enable your business to deliver personalised messages at bigger scales. Maximising email outreach to grow the subscribers list leads to higher opening and click-through rates.
Direct and personal communication with consumers
Promote products and services directly to consumers with engaging emails
Personalise messaging through segmentations
Create personalise content to targeted audience based on interest, age, and localisation
Traffic support for digital channels and campaigns
Boost traffic source for visits and clicks for an on-going marketing initiatives
Long-term loyalty and customer retention
Cultivate customer relations with new products/services news, announcements and promotions
Measurable results and behaviour analytics
Actively measure opening rates and click-through-rates for on-going email campaigns
Cost-effective and user-friendly emailing system
Utilising the latest email marketing tool to distribute emails, segmentise audience and collect data in one dashboard
Our Email Marketing Process
Define Campaign Goals
Define the objectives and goals of the campaign
Audience Segmentation and Targeting
Grow email lists and focus on targeted audience for each campaign
Design Visuals and Optimise Email Content
Build email content with unique and clear context based on campaign goals
Test and Automation
Plan testing period and create automation workflow for follow-ups, thank you and welcome emails
Monitor, Analyze and Iterate
Gather actionable insights from current campaigns to improve future frameworks
Frequently Asked Questions
What are email marketing services?
Email marketing is a process of engaging with potential customers to improve brand awareness or increase conversion rate via different email types, such as newsletters, promotional materials, service/product updates, etc. Meanwhile, email marketing services are a series of platforms allowing project owners to create email marketing campaigns, segregate audience groups, and gather insightful data.
Can I do email marketing myself?
Yes, email marketing can be done individually, but with significant limitations. Executing email marketing campaigns without extensive knowledge of how to operate the email marketing platforms to create campaigns, understand buyer persona, deliver targeted content, and decipher all the analytical data, will lead to undesirable outcomes. Hence, companies like Morph Digital offer email marketing services to run their clients’ desired email marketing campaigns.
Why is email marketing important?
Email marketing not only plays an essential element in building your subscriber list, but it also helps sustain customer retention in your business. From email marketing, you open the way to communicate directly with your customers about your products or services. From here, you actively engage with your customers to build loyalty and a community that stands out from other brands.
What are the 4 types of marketing emails?
The common email marketing types used to generate higher reach are Email Newsletters, Promotional Emails, Retention Emails and Transactional Emails.
Does email marketing really work?
Yes, email marketing has proved to be an effective marketing tool for your business. About 89% of marketers use email as the primary channel for generating leads. In 2022 alone, the average rate of open rate is 19.66%, which is considered a positive figure from the baseline of 10% to be regarded as a good open rate ratio.