SEM
Accelerate Your Online Growth, Outperform Your Competition
Levelled the playing field with targeted advertising techniques that put your business at the top of Search Engine Results Pages (SERP). We provide measurable results from our thorough analytics and comprehensive data to help clients make informed decisions for future pay-per-click campaigns.
Ad placement in SERP for high value keywords
Strategically position your ads within SERPs for high-value keywords above the competitors
Instantaneous impressions and clicks
Obtain a live performance report for all ads to make informed decision for readjusting and experimentation
Cost-effective and flexible budget management
Clear budget projection for each ad while using dynamic bidding methods to prioritise ads with high ROI potentials
Targeted content to capture the right audience
Create eye-catching content by incorporating the right intent and visuals uniquely to each ad for your target audience
Remarketing opportunities with automation
Save execution time and effort by reworking past campaigns with new insights and strategies
Our SEM Process
Define Campaign Goals
Define the objectives and goals of the campaign
Keyword Research
Analyse potential keywords relevant to the campaign
Campaign Setup
Optimise campaign landing page and create unique ad for campaign launch.
Bid Management
Determine the appropriate strategy based on campaign goals and budget
Monitoring and Reporting
Monitor testing/campaign results and provide extensive reporting with recommended actions for future campaigns
Frequently Asked Questions
What is search engine marketing?
Search Engine Marketing (SEM) is a form of online marketing that promotes websites by increasing their visibility in search engine results pages (SERPs) through paid advertising. It encompasses various strategies and techniques to drive targeted website traffic by leveraging search engines like Google, Bing, Yahoo, and others.
What is SEM vs SEO?
SEM (Search Engine Marketing) provides immediate visibility through paid ads, and SEO (Search Engine Optimisation) focuses on long-term organic growth and improving the website’s overall online presence. SEM and SEO are both strategies used in online marketing, specifically for improving a website’s visibility in search engine results pages (SERPs), and are often combined for a comprehensive search engine marketing strategy.
How does SEM work in marketing?
SEM offers several advantages in your marketing efforts, including immediate visibility in search results, precise targeting options, measurable results, and the ability to control campaign parameters. By strategically implementing SEM strategies, businesses can drive targeted traffic, increase brand visibility, and achieve their marketing goals.
What does a SEM agency do?
SEM agency or service providers like Morph Digital offers full-circle SEM campaigns for your business. We take the helm of your SEM efforts from Keyword Research, Ad Campaign Creation, Ad Auction, Ad Display, Pay-Per-Click (PPC), Landing Page Experience and Performance Tracking and Optimisation. You can contact us to learn more about what we can do for your brand through SEM.