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Email marketing

Amplify Reach with Precision Messaging

Grow engagement rates with targeted messaging to nurture customer relationships and drive results. Uniquely designed visuals and descriptive content enable your business to deliver personalised messages at bigger scales. Maximising email outreach to grow the subscribers list leads to higher opening and click-through rates.

Direct and personal communication with consumers

Direct and personal communication with consumers

Promote products and services directly to consumers with engaging emails

Personalise messaging through segmentations

Personalise messaging through segmentations

Create personalise content to targeted audience based on interest, age, and localisation

Traffic support for digital channels and campaigns

Traffic support for digital channels and campaigns

Boost traffic source for visits and clicks for an on-going marketing initiatives

Long-term loyalty and customer retention

Long-term loyalty and customer retention

Cultivate customer relations with new products/services news, announcements and promotions

Measurable results and behaviour analytics

Measurable results and behaviour analytics

Actively measure opening rates and click-through-rates for on-going email campaigns

Cost-effective and user-friendly emailing system

Cost-effective and user-friendly emailing system

Utilising the latest email marketing tool to distribute emails, segmentise audience and collect data in one dashboard

Our Email Marketing Process

Define Campaign Goals

Define Campaign Goals

Define the objectives and goals of the campaign

Audience Segmentation and Targeting

Audience Segmentation and Targeting

Grow email lists and focus on targeted audience for each campaign

Design Visuals and Optimise Email Content

Design Visuals and Optimise Email Content

Build email content with unique and clear context based on campaign goals

Test and Automation

Test and Automation

Plan testing period and create automation workflow for follow-ups, thank you and welcome emails

Monitor, Analyze and Iterate

Monitor, Analyze and Iterate

Gather actionable insights from current campaigns to improve future frameworks

Frequently Ask Questions

What are email marketing services?

Email marketing is a process of engaging with potential customers to improve brand awareness or increase conversion rate via different email types, such as newsletters, promotional materials, service/product updates, etc. Meanwhile, email marketing services are a series of platforms allowing project owners to create email marketing campaigns, segregate audience groups, and gather insightful data.

Can I do email marketing myself?

Yes, email marketing can be done individually, but with significant limitations. Executing email marketing campaigns without extensive knowledge of how to operate the email marketing platforms to create campaigns, understand buyer persona, deliver targeted content, and decipher all the analytical data, will lead to undesirable outcomes. Hence, companies like Morph Digital offer email marketing services to run their clients’ desired email marketing campaigns.

Why is email marketing important?

Email marketing not only plays an essential element in building your subscriber list, but it also helps sustain customer retention in your business. From email marketing, you open the way to communicate directly with your customers about your products or services. From here, you actively engage with your customers to build loyalty and a community that stands out from other brands.

What are the 4 types of marketing emails?

The common email marketing types used to generate higher reach are Email Newsletters, Promotional Emails, Retention Emails and Transactional Emails.

Does email marketing really work?

Yes, email marketing has proved to be an effective marketing tool for your business. About 89% of marketers use email as the primary channel for generating leads. In 2022 alone, the average rate of open rate is 19.66%, which is considered a positive figure from the baseline of 10% to be regarded as a good open rate ratio.

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