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Advertising & media buy

Precise Decision, Incremental ROI

Leveraging insight-led and industry expertise from various analytical platforms, advertising and media buy services helps your business reach your target audience effectively. To relay the message that constitutes traffic or conversion in return, we conduct comprehensive market research, audience targeting, creative development, media planning and buying, and campaign analysis. We optimise the media budgets strategically and generate measurable results for your campaigns. Our uniquely crafted advertisement strategy is based on the individual channels and goals you wish to pursue.

Conventional Ads

Conventional Ads

Captivating audio visual ads from television and radio to offline channels and mediums including print ads and public relations

Social Display Ads

Social Display Ads

Eye-catching ads to highlight your brand above the crowd in major social media feeds

Livestream Ads

Livestream Ads

Engage directly with audience through online events and interactive messaging

Shoppable Ads

Shoppable Ads

Craftly curated ads to directly engage audiences to purchase product/services with just one click

Augmented Reality Ads

Augmented Reality Ads

Immersive ads blending the digital and the real world to create a lasting brand impression

Recommendation Ads

Recommendation Ads

Guide your audience further in your buyer’s journey through recommendation ads based on their preferences and behaviors online

Influencer Marketing

Influencer Marketing

Partnership with valuable talent to generate higher reach from new audiences in the market

Content Marketing

Content Marketing

Diversify ways to promote brand/products through online and offline channel

Data Management & Insights

Data Management & Insights

Extensive data collection process to provide analysis and insights for future advertising campaigns

Our Channels

Our Advertising & Media Buy Process

Define Campaign Objectives

Define Campaign Objectives

Define campaign objectives and business expectations

Define Campaign Objectives

Define Campaign Objectives

Define campaign objectives and business expectations

Content and Media Curation

Content and Media Curation

Craft unique content and media copy aligns with campaign objectives

Campaign Launch

Campaign Launch

Execute each assets to go live on carefully selected channel, time and date for higher engagement rates

Monitor, Analysis and Report

Monitor, Analysis and Report

Oversee performance of each channels with in-depth analysis to measure results and insights for reporting

Frequently Ask Questions

What is media buying in advertising?

Media buying in advertising refers to negotiating and purchasing media space or airtime for clients to display their advertisement to maximise the impact and optimal exposure of the client’s message. It involves selecting the appropriate media channels and optimising the placement and timing of ads to reach the target audience effectively.

What is the relationship between advertising and media?

An advertisement persuades individuals to purchase a product or service, while media refers to how promotions are communicated to a large audience. Examples of media include newspapers, magazines, posters, banners, television, radio, and the Internet.

What does a media buying company like Morph Digital do?

Media Buyers are responsible for bargaining and acquiring media space and client airtime. These acquisitions are guided by carefully crafted media plans designed to reach the client’s desired audience effectively, ensuring optimal placement, timing, and budget management.

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